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• Served in first Gulf War at the age of 19
• Completed a 4 year apprenticeship in electronic and electrical engineering + bachelors degree in computing
• Acted as section head for complicated major weapon systems
• Won 'field gunner of the year' trophy twice, representing HMS Collingwood at fieldgun.
• Represented RN at Rugby League

• Defined and executed an operating model that delivered operational efficiencies and best practices across all consumer channels and indirect partners 
• Built a free sim platform that delivered £14 million revenue in year 1
• Led a team of on and offshore specialists that fully supported all aspects of B2C transactions including fulfillment
• Introduced 'Agile' delivery into the eCommerce development space and famously delivered a 'release' every 3 weeks

• Led a team of 300+ people  through a period of intense change, whilst delivering highest ever sales performance year in Sky's history
• Owned and delivered  the sales strategy that drove sales by 30%, NPS by 50% and employee engagement by 13% to 80 which delivered record results within 12 months
• Coached the team to succeed using a lifetimes worth of experience and varying high impact techniques.
• Drove and implemented key decisions across sales directorate by delivering insight and analysis through the team

Leading commercial strategy and associated P&L for airport landside operations, onward travel services and other income revenue streams including key strategic relationships with concessionaires.

· Delivered a 22% uplift in carpark net revenue through a series of tactical price rises and online trading strategies

· Conducted an OJEU regulated tender for bussing contract that resulted in 250% uplift in net revenue over a 5-year period.

· Transformed car park operating model and infrastructure by working closely with both digital trading, technology supplier and operational teams. Increased net revenues by 8%. Delivered uplift of 120% in customer satisfaction.

· Reviewed airport charges and tariffs, associated billing and reconciliation processes to assure revenue optimisation. Increased monthly revenues by circa 8% year 1.

· Increased EBITDA by identifying and reducing leakage in the operation. Appointed new management and processes culminating in circa £500k of increased revenue per annum.

· Devised strategic relationship for advertising with 3rd party supplier accountable for associated revenues, driving growth and turnover in both sites.